Building brand awareness is an essential task as it helps to stand out from the competitors. Roadshow advertising is one of the most powerful marketing and branding tools as it can be carried out at strategic locations in order to grab the customer’s attention and thereby leaving an everlasting impression on their mind. When organized well, roadshows can reinforce brand visibility and popularity. It is the best way to remind your customers about your services and products and to show the world your brand uniqueness.